Take the case of 5 executives seeking financing to determine their very personal engineering consulting company. Of their advertising and marketing strategy, they listed a dozen types of specialised engineering providers and estimated their annual product sales and revenue progress at 20%. But the executives didn’t determine which of the proposed dozen providers their potential purchasers truly needed and which might be most worthwhile. By neglecting to examine these factors closely, they ignored the prospect that the market may want some companies not among the dozen listed.

The format of a advertising and marketing strategy will rely upon its presentation … Read the rest